Care to Innovate? Discover the Celova Care Range 

Weidmann Fiber Technology is excited to announce its latest product – the Celova® Care Range which will be presented at this year’s SEPAWA® CONGRESS 2025 in Berlin, one of the leading events for the Personal Care, Home Care and Fragrance industries. 

The range combines new solutions for a change towards more sustainable formulations in the personal care market.  The Celova® HC is a gel which enhances hair care and coloration formulations, while our new Celova® Care Powder now extends the portfolio into color cosmetics, skin care and sun care. Both products highlight our focus on innovation and high performance for modern formulations.  

Built on cellulose technology, the Celova® Care Range offers a sustainable alternative to microplastics, with improved texture, stability and sensory performance. Produced from responsibly sourced and certified European pulp, Celova enables brands to create next-generation beauty products with minimum waste and maximum impact. 

“With Celova® Care Range we are opening new opportunities for innovative and powerful formulations in the Personal Care industry,” says Thomas Mettler, Co-Head at Weidmann Fiber Technology. “SEPAWA is the ideal platform to present these solutions and connect with industry experts. Our highly skilled R&D team supports partners from the initial concept to final production, ensuring that together we create next-generation solutions that combine performance, sustainability, and innovation.” 

We invite all attendees to visit us at booth B205b to discover the Celova Care Range and explore the future of sustainable personal care.